Managing Human Capital in the 2.0 Era

Managing Human Capital in the 2.0 Era

This is a great presentation about how 2.0 practices can transform your organization and make it sustainable in the current, 2.0 context.

Even in 2012, many businesses seem to forget that the social business in about the people not about the products. Human capital needs to understand what is a social business before you become a social business because chances are they won't follow the change. And what happens then? Well, your business can and will fail, after investing thousands of dollars to become a ''social business''. Saying that social business is business as usual is wrong. Social business asks for organizational change. Changing the patterns of doing business, of managing your people and the way your are treating your partners and customers. 

For more details on social business you can read this great article by Haydn Shaughnessy (Forbes) :

Why Social Business Will Fail (And How to Save It) http://www.forbes.com/sites/haydnshaughnessy/2012/03/02/why-social-business-will-fail-and-how-to-save-it/