Social media tools are based on online relations

Social media tools are based on online relations

Nowadays the main use of social media seems to be about marketing. The truth is that social media tools are supposed to be first of all relational tools. Connect people and make them participate and communicate. That is the reason that they are called SOCIAL. It is not MARKETING MEDIA but SOCIAL MEDIA. What happened? Well one day a social media guru came along and saw the opportunity to make money. Plain and simple. A lot of money. Use online connections not as tools to make people connect or collaborate but to make them buy a lot of stuff.

I used Facebook from the beginning and it felt a like free space to communicate, exchange and connect. Now I feel like something is lost. More spam, more products, more visual pollution. Less interest in the people connected on Facebook than on the products businesses are selling. Can we get the SOCIAL back in the media? Is it lost forever?

Here at eRelations we want to do things differently by caring more about the people than the products. Because we believe that the online space needs to be fun, engaging and empowering. It allows people to connect and exchange about what is important to them. eRelations is a people first company and cares about online communities.