Wednesday, May 9, 2012

Online relations & communications 21st century pure gold





Online relations & communications 21st century pure gold



Online interactions, relations and communications are rich of data. Very rich of information, that can be useful for any organization or business. 95% of that data is yet informal. No measure, no analysis, no compilation. Yet it is wasted. All the richness is lost so we need surveys, marketing, etc. to try to know what can be known and measured directly online. Pure gold yet there are not many gold-diggers yet. Measuring and analyzing online interactivity through the web 2.0 tools and the network science is a challenge that will sooner or later be conquered by large companies. 

Rendering at least 20% or more of that informal data accessible. This will empower businesses to do more, to know more and to access directly to their employees online interactions. Learn who are your online leaders, find the SME (subject matter expert) you need in your own organization, learn who influences who and why, etc. Still we have to make sure that so much data won't be used to spy on people and destroy our society by the uprising of a BIG Brother civilization where our online activities become a way of containing the freedom of speech and refraining our individual choices

"Knowledge is Power". And knowing that every one of our online activities and interactions can be used, analysed and compiled is essential to the survival of our modern society.


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