Online relations & communications 21st century pure gold
Online interactions, relations and communications are rich of data. Very rich of information, that can be useful for any organization or business. 95% of that data is yet informal. No measure, no analysis, no compilation. Yet it is wasted. All the richness is lost so we need surveys, marketing, etc. to try to know what can be known and measured directly online. Pure gold yet there are not many gold-diggers yet. Measuring and analyzing online interactivity through the web 2.0 tools and the network science is a challenge that will sooner or later be conquered by large companies.
Rendering at least 20% or more of that informal data accessible. This will empower businesses to do more, to know more and to access directly to their employees online interactions. Learn who are your online leaders, find the SME (subject matter expert) you need in your own organization, learn who influences who and why, etc. Still we have to make sure that so much data won't be used to spy on people and destroy our society by the uprising of a BIG Brother civilization where our online activities become a way of containing the freedom of speech and refraining our individual choices.
No comments:
Post a Comment