Managing Human Capital in the 2.0 Era

Managing Human Capital in the 2.0 Era

This is a great presentation about how 2.0 practices can transform your organization and make it sustainable in the current, 2.0 context.

Even in 2012, many businesses seem to forget that the social business in about the people not about the products. Human capital needs to understand what is a social business before you become a social business because chances are they won't follow the change. And what happens then? Well, your business can and will fail, after investing thousands of dollars to become a ''social business''. Saying that social business is business as usual is wrong. Social business asks for organizational change. Changing the patterns of doing business, of managing your people and the way your are treating your partners and customers. 

For more details on social business you can read this great article by Haydn Shaughnessy (Forbes) :

Why Social Business Will Fail (And How to Save It) http://www.forbes.com/sites/haydnshaughnessy/2012/03/02/why-social-business-will-fail-and-how-to-save-it/ 

Google Plus: how to use it

Here is a great infographic by Chris Brogan that could be used as a basic training tool in how to use G+.

In fact it could be useful for tips on how to use social media accounts in general!

gplusinfographic

Chris Brogan brings humans and relations as a core social business value. It is not easy to make a living by telling businesses that they should stop putting their products before the people that work from them or the consumers that buy those products. We need more people that value the human experience in businesses and ask companies to C-A-R-E about people. That is what social business is ALL about. A network of people working together, connecting and interacting for a better tomorrow.