Data extraction from online social connections
http://scalableintimacy.com/salesforcecom-twitter-is-not-social-relationship-management/
Very interesting, but a sense of fear. SRM seems to be the future but as many innovative things it can go into the wrong hands and shatter the equilibrium brought by online interactions. Data can be extracted from social connections and used by marketing companies to profile customers and learn more than they would never learn just by surveys. The truth is we are already there. Most of the start ups feed peoples' online relations to retain more data, more interactions and more participation. And online participation means power. As a start up the more people connect through your channel and exchange the more power you got. All start ups know that. By empowering people online you empower your eBusiness to succeed.
---- Are based on communication and mostly written communication
----- Are powered by participation (e-empowerment)
---- Information exchange
---- Knowledge sharing
---- Emotions triggered by powerful words
---- Instantaneous connections
---- Sense of anonymity that triggers desire to connect
